Scroll to view samples of my social media work for a Boston-based media startup and luxury resort collection. (Additional samples are available upon request!)
BOStoday
Managed from Nov. 2021 - July 2023
As a launch editor for BOStoday, I regularly captured content around the city for news coverage, lifestyle features, and trend-based content. From filming and editing a Wes Anderson-style reel to sharing timely content from major events like the Boston Marathon, I kept a pulse on both local and national trends to identify opportunities to grow the brand’s social media presence — all while prioritizing entertaining, highly shareable content.
Select Posts
Opal Collection
Managed from Sept. 2023 - Present
Shortly after starting with Hawthorn Creative, I took over as the lead on Opal Collection’s organic social media for their six Northeast properties: Harborside Hotel, West Street Hotel, Samoset Resort, Wentworth by the Sea, Lake Placid Lodge, and The Sagamore Resort. Each Instagram account saw year-over-year engagement increases (ranging from +54 to +268%) from 2023 to 2024, thanks to strategic content calendars that effectively blend sales and marketing objectives with travel trends and social media best practices.
